Gold for the FUSION AS CROSS Jacket

A total of 2,756 products from 1,121 participants from 43 countries competed for the renowned iF product design award. 993 entries received awards yet only 50 products achieved the iF Gold Award 2011. The award stands for exceptionally outstanding accomplishments in design. The assessment criteria for wining Gold are multiple but, in actual fact, three words are enough to describe the new FUSION AS CROSS jacket from GORE BIKE WEAR®: tough, versatile and stylish. You can see at a glance that this garment offers a lot more than an ordinary mountain biking jacket. It feels good as soon as you put it on and especially so good when you're wearing it while charging along a narrow trail.

External protection
The bold strips on the shoulders and arms certainly give the jacket a truly unique look - but that's not all. They are actually wear-resistant patches, protecting the outer material of the garment from tears and scratches without impeding your freedom of movement on the bike. They are placed exactly where protection is most needed - on the elbows, where you are likely to brush against bushes, rocks or tree branches, and on the shoulders, as protection from wear caused by the movement of your pack.

Comfort from the inside
There is a lot happening under the patches as well. The ultra-light windproof and water-repellent WINDSTOPPER® Active Shell provides protection against cooling down and light drizzle. The outstanding breathability of the shell also delivers optimum climate comfort. And after a particularly demanding section of track, you can simply open the underarm vents and let the air in, for a rapid heat exchange process. WINDSTOPPER® Stretch Material has been incorporated in the jacket structure at the sides and on the elbows, where you need plenty of freedom of movement.

Fine-tuning
Other high end features that can be expected from our products include the Napoleon pocket with zip - easily accessed even with a pack on your back - and also the front zip with semi-lock slider, zip underflap and zip port, not to mention the adjustable sleeve hem width.
Reflective logos at the front and sides and on the sleeve cater to your safety requirements.

The FUSION AS CROSS jacket is the ideal product for all performance-focused mountain bikers looking for thrills on the trail even in cool and changeable weather conditions during the season transition.

In 2010 the FUSION AS CROSS Jacket won the EUROBIKE AWARD and has now just won the International Forum Design - iF Gold Award!

Press contact:
For further information, photography or to arrange product loan please contact Sally Ryder Taylor at Ruse Communications, GORE BIKE WEAR® Press Office UK  Sally@rusecomm.co.uk or call 07793815026

About GORE BIKE WEAR®
The GORE BIKE WEAR® brand - made by perfectionists, for specialists.
For 25 years, membrane specialist W. L. Gore & Associates GmbH's GORE BIKE WEAR® line has stood for high-tech function and durable premium quality. The functional products are continuously refined to satisfy the high expectations of keen cyclists, offering the maximum comfort and protection.