The products really catch your eye – even in the dark

Being seen can save your life – especially when cycling in twilight or in poor visibility through fog or snow. To improve the safety of cyclists and runners, the product specialists and designers at GORE BIKE WEAR® have set out to further improve visibility and as a result have selected products for autumn/winter 2011/12 in bright neon yellow. Cyclists can be seen more easily and their movements are more recognisable at a greater distance.

Neon stands for improved visibility
Neon colours immediately catch your eye. The new products in luminous yellow also have intelligently arranged reflective logos and prints to achieve maximum all round visibility. In addition to this, GORE BIKE WEAR® have included neon accessories such as gloves, overshoes and helmet covers to help further increase wearer visibility and safety. Keen cyclists will now be better seen by other road users, and will not have to forego their favourite sport in twilight and fog during the winter.

The best-sellers from GORE BIKE WEAR® in neon colours
For female and male racing cyclists there is the PHANTOM NEON SO jacket in the new colour. Thanks to the WINDSTOPPER® Soft Shell it is windproof and breathable, and can be combined with the long-sleeved POWER THERMO NEON jersey with attached high collar and lightweight lining. Accessories such as the POWER SO NEON gloves, the POWER HELMET NEON cover and the OXYGEN NEON overshoes complete the outfit and are in line with the GORE BIKE WEAR® tip-to-toe principle.

The mountain bike collection also boasts greater visibility thanks to numerous products in neon colours. A hero product in this collection is the COSMO REVERSIBLE NEON Jacket. As the name suggests, the jacket is reversible. One side is in plain grey and when turned inside out the bright neon colour shines out. Now commuters have a presentable jacket for work whilst at the same time, thanks to the neon side, they have the benefit of being highly visible whilst riding on their way to work, even in twilight. Perfect companions to this jacket are the FUSION GTX Gloves. They are equipped with an innovative double chamber that allows the wearer the option of either more insulation or more grasp. For optimum visibility they are neon colour and feature reflective piping and logos. Both the COSMO REVERSIBLE NEON Jacket and the FUSION GTX Gloves are made using GORE-TEX® fabric which offers the wearer durably waterproof, windproof yet breathable protection from the winter elements.

These new neon products from GORE BIKE WEAR® offer sportsmen and women high visibility for riding safety combined with maximum comfort, performance and the protection you'd expect from our brand.

Media Contact:
Sally Ryder Taylor, Ruse Communications, GORE BIKE WEAR® Press Office UK. 
Email: sally@rusecomm.co.uk or call 07793815026.

Press contact:
Pascal Herrmann | W. L. Gore & Associates | +49 8063 80-1599 | pherrmann@wlgore.com